BuyerSteps

Sales and Marketing Best Practices for B2B Revenue

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  • Vaughn Rachal
  • Nick Leck
  • Rick Stow
  • Steve Templeton
  • John Ryan
  • Barbra Gago
  • Ricardo Morales
  • Lee Novak
  • satish varma
  • Stephen Wilson
  • Scott Smith
  • Sarah Templeton
  • Rob
  • Pat Hardee
  • Jon Hauck
  • Jerome Ku

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BuyerSteps enables community, conversation and thought leadership around B2B Marketing and Sales Optimization.

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Latest Activity

Nice article Vaughn. Very instructional.
January 31
Vaughn Rachal added a blog post
When attempting to generate action your communication method can make a huge difference in producing the desired outcome and in producing peace of mind! On Monday, I had a conversation with a fairly successful entrepreneur who was attempting to get…
January 31
Vaughn Rachal updated their profile
January 31
Vaughn Rachal updated their profile photo
January 31
Vaughn Rachal is now a member of BuyerSteps
January 31
John Ryan added a video
Comedian Don McMillan pokes a little fun at the office.
January 2
Barbra Gago added a blog post
Genius.com has announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Written by noted lead nurturing authority and eMarketing Strategies for the Complex Sale author Ardath Albee, the book outline…
December 9, 2009
Barbra Gago updated their profile photo
December 9, 2009
Barbra Gago updated their profile
December 9, 2009
Barbra Gago is now a member of BuyerSteps
December 9, 2009
Lee Novak added 4 blog posts
December 2, 2009
satish varma is now a member of BuyerSteps
November 23, 2009
John Ryan updated their profile
November 16, 2009
John Ryan added a blog post
Recently, IBM announced their 2009 study on CIOs and their issues. CIOs discussed today's business challenges how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries. C…
November 12, 2009
Jon Hauck and Scott Smith joined BuyerSteps
November 9, 2009
Lee, Great story! In a world with too many choices and too few great companies, this is an excellent point. Your ability to shift the buyer to a higher perspective was masterful. John
November 7, 2009

Linked in Questions and Answers

What are some of the methods you use for making data visually compelling?

Data can help explain many of the assumptions we make in the workplace. From metrics to KPI's, data is essential for any professional organization. But boy, can it be dry! So, how do you spice it up? Please, share some of your best tips and experiences for making data interesting. Also, you can join the conversation we're having about visually representing data at the Office LinkedIn Group here: http://www.linkedin.com/groupRegistration?gid=1913738&sharedKey=4E694F717014. Cheer ...

BARTER: need traditional PR offer online PR

I can help you get online publicity, but I need offline attention. My perfect clients are not that internet savvy to look for me online. I also think printed PR in even local publication (like client's success story) is strong positioning tool. What I can offer in exchange: creation, SEO and promotion of new website or revamping of your website. Google promotion and positioning, blogs, video promotion. Increase lead conversion of your website. Newsletter marketing. More info on my webs ...

How much do you agree that public relations and advertising are beginning to converge within new media?

This is research for an Honours Dissertation at Edinburgh Napier University. Please find a more detailed questionnaire at http://tinyurl.com/ya4w6n7 Your response will be greatly appreciated. Thank you!

How much do you agree that public relations and advertising are beginning to converge within new media

This is research for an Honours Dissertation at Edinburgh Napier University. Please find a more detailed questionnaire at http://tinyurl.com/ya4w6n7 Your response will be greatly appreciated. Thank you!
 

Blog Posts

Vaughn Rachal

RAISE YOUR SOCIAL VOICE ... or ELSE!!!

BIG Rewards await those who are outspoken, relevant, trustworthy, and willing to contribute...


Aim: Assist professionals and/or businesses that are resisting Social Media to see why embracing it now to develop social relevance, monitor market conversations, and potentially develop social communities is critical in establishing or maintaining competitive advantage.



I spend a great deal of time thinking, writing, and speaking about how to apply innovat… Continue

Posted by Vaughn Rachal on February 23, 2010 at 11:30pm

Vaughn Rachal

Choosing How Best To Communicate…

When attempting to generate action your communication method can make a huge difference in producing the desired outcome and in producing peace of mind!

On Monday, I had a conversation with a fairly successful entrepreneur who was attempting to get a company to move forward with an opportunity he was promot… Continue

Posted by Vaughn Rachal on January 31, 2010 at 8:11pm — 1 Comment

Barbra Gago

Announcing the “Essential” Marketing Automation Handbook

Genius.com has announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Written by noted lead nurturing authority and eMarketing Strategies for the Complex Sale author Ardath Albee, the book outlines the 15 essentials of lead nu… Continue

Posted by Barbra Gago on December 9, 2009 at 9:16pm

Lee Novak

The Ten Commandments for Achieving Excellence in Business and Life

I. Build Your Self Esteem –Successful people know that, building their mind, exercising their body, growing their skills and intellect provides them with layers of protection against failure in life, relationships and business. They are more confident, more hopeful and people are drawn to them by this healthy dose of self esteem

II. Set demanding Goals – A muscle doesn’t grow without resistance. Successful individuals realize that to grow financially, spiritua… Continue

Posted by Lee Novak on December 1, 2009 at 4:30pm

Lee Novak

The Cure When the Stench of Bad Customer Service Occurs

Dear Lee,



One of my best accounts whom I’ve done business with for years informed me that they plan to leave us because of the frustration they’ve experienced with my company. At issue are numerous problems related to accounting/billing and support related items. Any thoughts you could give me on strategies to gain back their confidence?

Becca C.

Dear Becca,

The other day my daughter called me in a panic because she had run out of gas on a busy highway. As any Father would, I immediately s… Continue

Posted by Lee Novak on November 29, 2009 at 9:30pm

John Ryan

IBM's Global CIO Study

Recently, IBM announced their 2009 study on CIOs and their issues.

CIOs discussed today's business challenges and how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries.

CIOs' roles and priorities can change and they need to be able to adapt.

Continue

Posted by John Ryan on November 12, 2009 at 12:30pm

Lee Novak

A Sales Success Story - Overcoming the Price Objection

A few years ago, I was asked by one of my best sales executives to assist in salvaging a large contract with an Arizona client. The Sales Executive and his team had performed extensive business analytics, developed strong support from the client’s management team and had even received a verbal approval from the key decision maker, Mr. C. However, at the last minute, Mr. C. cancelled what was to be the closing meeting for this nearly 2MM contract.


During my "salvage" meeting with Mr. C. he shar… Continue

Posted by Lee Novak on November 7, 2009 at 2:38am — 1 Comment

Chris Howard

Something to Think About: Ideas for Today's Business Leaders

Fueling Innovation!

I have been emphasizing the importance of developing an environment of innovation and collaboration in business today. But what about the up-and-coming innovators―the business professionals of tomorrow?
I recently read the latest issue of the “Baylor Business Review ” and noticed, to my delight, that the whole publication was devoted to the topic of innovation.

This reinforces its importance, but also widens the context of what innovation is, and/or could be!
During the las… Continue

Posted by Chris Howard on October 14, 2009 at 12:42pm

Excellent Presentation on Brand

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