BuyerSteps

Sales and Marketing Best Practices for B2B Revenue

Members

  • Vaughn Rachal
  • Nick Leck
  • Rick Stow
  • Steve Templeton
  • John Ryan
  • Barbra Gago
  • Ricardo Morales
  • Lee Novak
  • satish varma
  • Stephen Wilson
  • Scott Smith
  • Sarah Templeton
  • Rob
  • Pat Hardee
  • Jon Hauck
  • Jerome Ku

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BuyerSteps enables community, conversation and thought leadership around B2B Marketing and Sales Optimization.

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Latest Activity

Nice article Vaughn. Very instructional.
January 31
Vaughn Rachal added a blog post
When attempting to generate action your communication method can make a huge difference in producing the desired outcome and in producing peace of mind! On Monday, I had a conversation with a fairly successful entrepreneur who was attempting to get…
January 31
Vaughn Rachal updated their profile
January 31
Vaughn Rachal updated their profile photo
January 31
Vaughn Rachal is now a member of BuyerSteps
January 31
John Ryan added a video
Comedian Don McMillan pokes a little fun at the office.
January 2
Barbra Gago added a blog post
Genius.com has announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Written by noted lead nurturing authority and eMarketing Strategies for the Complex Sale author Ardath Albee, the book outline…
December 9, 2009
Barbra Gago updated their profile photo
December 9, 2009
Barbra Gago updated their profile
December 9, 2009
Barbra Gago is now a member of BuyerSteps
December 9, 2009
Lee Novak added 4 blog posts
December 2, 2009
satish varma is now a member of BuyerSteps
November 23, 2009
John Ryan updated their profile
November 16, 2009
John Ryan added a blog post
Recently, IBM announced their 2009 study on CIOs and their issues. CIOs discussed today's business challenges how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries. C…
November 12, 2009
Jon Hauck and Scott Smith joined BuyerSteps
November 9, 2009
Lee, Great story! In a world with too many choices and too few great companies, this is an excellent point. Your ability to shift the buyer to a higher perspective was masterful. John
November 7, 2009

Linked in Questions and Answers

Bronto email marketing, any positive or negative experiences to share

Looking into Bronto for a client. I cannot find any negatives, or reason to not choose them as the ESP. Before I make my final reco, I wanted to open this up to your comments. So, Bronto? Good or bad? Please advise...

How do you translate social media to your sales group as sales generating?

Today I was in a discussion in showing tools to support searchs in finding information however the connection is not made in making the information=sell and demonstrating the expertise. Does that make sense? Help.

Does a business name of "Nicholas Nelson Studios" for a Boutique Creative Design Studio exude a small one man show or a collective studio of people with the ring leader being myself?

I have been operating a Boutique Creative Design Studio for the past 3 years under the name "Nicholas Nelson | Studios" see http://www.nicholasnelson.net/ I am in the stage of moving into the next business level by creating a LLC, approaching investors / banks for lines of credit, developing a business plan and taking on more help to grow the studio. I wanted to get an outsiders opinion on if using my existing business name appears or exudes the feeling of a single freelancer or a colle ...
 

Blog Posts

Vaughn Rachal

RAISE YOUR SOCIAL VOICE ... or ELSE!!!

BIG Rewards await those who are outspoken, relevant, trustworthy, and willing to contribute...


Aim: Assist professionals and/or businesses that are resisting Social Media to see why embracing it now to develop social relevance, monitor market conversations, and potentially develop social communities is critical in establishing or maintaining competitive advantage.



I spend a great deal of time thinking, writing, and speaking about how to apply innovat… Continue

Posted by Vaughn Rachal on February 23, 2010 at 11:30pm

Vaughn Rachal

Choosing How Best To Communicate…

When attempting to generate action your communication method can make a huge difference in producing the desired outcome and in producing peace of mind!

On Monday, I had a conversation with a fairly successful entrepreneur who was attempting to get a company to move forward with an opportunity he was promot… Continue

Posted by Vaughn Rachal on January 31, 2010 at 8:11pm — 1 Comment

Barbra Gago

Announcing the “Essential” Marketing Automation Handbook

Genius.com has announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Written by noted lead nurturing authority and eMarketing Strategies for the Complex Sale author Ardath Albee, the book outlines the 15 essentials of lead nu… Continue

Posted by Barbra Gago on December 9, 2009 at 9:16pm

Lee Novak

The Ten Commandments for Achieving Excellence in Business and Life

I. Build Your Self Esteem –Successful people know that, building their mind, exercising their body, growing their skills and intellect provides them with layers of protection against failure in life, relationships and business. They are more confident, more hopeful and people are drawn to them by this healthy dose of self esteem

II. Set demanding Goals – A muscle doesn’t grow without resistance. Successful individuals realize that to grow financially, spiritua… Continue

Posted by Lee Novak on December 1, 2009 at 4:30pm

Lee Novak

The Cure When the Stench of Bad Customer Service Occurs

Dear Lee,



One of my best accounts whom I’ve done business with for years informed me that they plan to leave us because of the frustration they’ve experienced with my company. At issue are numerous problems related to accounting/billing and support related items. Any thoughts you could give me on strategies to gain back their confidence?

Becca C.

Dear Becca,

The other day my daughter called me in a panic because she had run out of gas on a busy highway. As any Father would, I immediately s… Continue

Posted by Lee Novak on November 29, 2009 at 9:30pm

John Ryan

IBM's Global CIO Study

Recently, IBM announced their 2009 study on CIOs and their issues.

CIOs discussed today's business challenges and how they are contributing to growing profits for their companies. This was based on over 2,500 CIOs from 15 industries in 75 countries.

CIOs' roles and priorities can change and they need to be able to adapt.

Continue

Posted by John Ryan on November 12, 2009 at 12:30pm

Lee Novak

A Sales Success Story - Overcoming the Price Objection

A few years ago, I was asked by one of my best sales executives to assist in salvaging a large contract with an Arizona client. The Sales Executive and his team had performed extensive business analytics, developed strong support from the client’s management team and had even received a verbal approval from the key decision maker, Mr. C. However, at the last minute, Mr. C. cancelled what was to be the closing meeting for this nearly 2MM contract.


During my "salvage" meeting with Mr. C. he shar… Continue

Posted by Lee Novak on November 7, 2009 at 2:38am — 1 Comment

Chris Howard

Something to Think About: Ideas for Today's Business Leaders

Fueling Innovation!

I have been emphasizing the importance of developing an environment of innovation and collaboration in business today. But what about the up-and-coming innovators―the business professionals of tomorrow?
I recently read the latest issue of the “Baylor Business Review ” and noticed, to my delight, that the whole publication was devoted to the topic of innovation.

This reinforces its importance, but also widens the context of what innovation is, and/or could be!
During the las… Continue

Posted by Chris Howard on October 14, 2009 at 12:42pm

Excellent Presentation on Brand

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